Dressing for $$$

Dressing for $$$

Lately, I’ve been thinking a lot about the impact of first impressions and the opportunities I’ve received by making a positive one. A common way I generate new clients is by attending various parties or galas. Usually someone will stop me and either...
Authenticity Reigns Supreme

Authenticity Reigns Supreme

When it comes to developing a successful brand in 2019 one adjective stands head and shoulders above everything. AUTHENTICITY. With your every move on display via social media; the idea of faking it til you make it can only last so long.  With all the noise it’s damn...
Marketing Cheat Codes

Marketing Cheat Codes

Once you’ve determined who your ideal customer is… you may come to the grim realization that you have zero idea how to market to them. And in addition to not knowing how to market to them you also don’t have the research team or budget to complete an in-depth market...

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