When it comes to developing a successful brand in 2019 one adjective stands head and shoulders above everything. AUTHENTICITY.
With your every move on display via social media; the idea of faking it til you make it can only last so long.
With all the noise it’s damn near impossible to be everything to everyone.
Determine who you are. What you believe in. What makes you unique in the marketplace and how can you best service a specific audience. Then go!