4 Traits to Make Sure Your Content Gets Seen
Fresh on the heels of 2019 the cats officially out the bag. If you aren’t playing the social media game you’ll soon be out the game. I don’t say that to scare you, however businesses much larger than your own have gone out of business. Now maybe more than ever you have to be able to change and adapt with the times and social media is the #1 driver of that change.
The good news is it don’t take a lot to get started. Literally in the palm of your hand; probably the same one device you’re reading this article, is all you need to get started. The key is to not over think it. Just Do It.
I often refer to social media in the same way your financial planner refers to investing. The best time to start would have been 25 years ago. The next best time to start is TODAY!
With that being said here are the 4 factors to creating engaging social media content. Any of the 4 will improve your content but collectively they will take your content to new levels and help you push through the noise much faster.
1. Presence: selecting the correct platform that aligns with your audience as goals and then showing up consistently.
2. Audience directed creative: understanding the tonality and language of your preferred target demographic.
3. Elevated Aesthetic: upgrading the quality of the content you produce.
4. Digital campaigns: aligning content creation plus creative direction to your product or service launches.